Design Research
The first step in building any product is understanding what to create. Once you have a clear sense of the problem space and the core benefits your product can offer, there are countless ways the product’s UX can take shape. This often leads to a cold start problem. We started with solving a small part of this problem by providing editable and searchable real-world inspirations of well-designed apps. It gives designers a good starting point so they don’t have to begin from a blank canvas.
Atomic Design Theory
We deeply resound with the atomic design theory.
In this approach, tiny UI components (buttons, input fields, badges) , or “atoms,” combine in various ways to form molecules. These molecules and atoms then join to create larger, more complex UI components, known as organisms. We’ve even taken it a step further by adding a new dimension to these components with hundreds of styles in many design language.
Arrays of experiments
To break down UI screens and understand the interactions between them, we’ve built several internal tools. One of these tools allows users to restyle any component and build design languages with just a few clicks, which we launched it as a Figma Community plugin.
To address the cold start problem, we developed Figr AI, a tool that deeply understands your design intent to generate the first draft of an interface. Currently in private beta, Figr AI will be publicly available soon.